THE HC STORY

You are worthy of feeling beautiful and confident, but never at the expense of chasing your goals. You don't need to spend hours at appointments and hundreds on something as simple yet important as lashes. As a young college student, I struggled to find a balance between managing my time and money and confidence. I was spending thousands on lash extensions and hours on long appointments and my cost of living only continued to rise. I didn't have the time to be a full-time student and a full-time employee, but my expenses called for it.  I realized that in order to accomplish my goals I couldn't keep up with the high demands regular lash extensions called for so, I desperately spent long nights researching any possible alternatives I could find. (Because let's  be real, strips no longer cut it after switching to lash extensions)  Once I found and mastered a technique, I got compliments left to right—more compliments than I had ever received with my more expensive lash extensions. My confidence skyrocketed and I wanted to come up with a way for other women to feel as empowered as I felt wearing the lash extensions I applied myself. Welcome, Hermosa Cosmetics! I had a mission to empower women around the world and make sure their confidence didn't come at the expense of their time and money. After years of researching the best lash styles, adhesives, and removers I launched a brand that I was sure would change the lives of those who used it. Our goal at Hermosa Cosmetics is to save you time, and money, and make your confidence reach a high it has never reached before.  Here we put community over profits. All of our products are ethically sourced, vegan, and cruelty-free. On top of that, a percentage of our earnings earned go back into our local low-income and unhoused communities because we believe in caring for one another.